They say that when you create a brand you should focus on what you love. For us that was easy. We love dogs. And boutique hotels.
We started in a basement in Toronto in 2012. We had a background in the fashion business (albeit the people side of the biz). We also had a dream: to create a fashion brand for dogs that was simple, modern, sophisticated and radiated Canadian cool. It can get chilly in the 6. Since we know a thing or two about Canadian winters, we decided to focus on sweaters and outerwear. In a few short years, we went global.
We realize the idea of creating fashions for dogs is a bit ridiculous. So we don’t take ourselves too seriously. We just love fashion. We view it as an expression of creativity. We also work with a talented crew of designers. So we figured why not have some fun with this? All the pieces we create have style, warmth and curb appeal. But they also have a sense of humour. Canadians are known for that, too. And while we realize it’s un-Canadian to boast, we’re so proud of Hotel Doggy, we’re going to break that rule just this once. Uptown, downtown, any town — if you wear our brand, you’ll be top dog in the ‘hood.